On the move: On's high-performance shoes for kids now at Nordstrom

Swiss performance brand On has officially launched at Nordstrom, bringing its innovative and stylish footwear to the department store's customers. This is exciting news for fans of the brand, including my family, who have been eagerly awaiting the arrival of On for kids at Nordstrom.

On is a brand that has been making waves in the athletic footwear industry since its inception in 2010. Founded by Olivier Bernhard, a former professional athlete, and two of his friends, On's mission is to create running shoes that are not only functional but also fashionable.

What sets On apart from other athletic footwear brands is its use of unique technology. The company's patented CloudTec® sole technology features individual pods that compress upon impact and then spring back into shape, providing a cushioned landing and a powerful takeoff. This innovative design has earned On a reputation as one of the most comfortable running shoes on the market.